Revise the content, organization, and navigation of the website to support the requirements of internal and external users. Our objectives:
- Understand users’ relationship to Licensed Resources.
- Understand the use cases that bring users to the Licensed Resources webpages.
- Understand how users approach, access, and navigate the Licensed Resources webpages.
- Identify aspects of the LR webpages that present challenges to users.
In-Scope Web Properties
Project Contact: Jacqueline Wilson
User Experience: Rachael Hu
Content Strategy: Alana Miller
Web Production: N/A
Initial user and content author assessment
Interviews with 4+ external users to understand how they use the LR pages, what their needs are, and what their expectations are
Meet with LR content creators (Holly, Wendy, Adriana, Chan) to learn more about their sections and how they intend those sections to be used
Compare findings from both of the above, and check against Google Analytics
Map the licensed resources, acqusitions and cataloging workflow.
Map pieces of web content identified by users as important to the workflow.
LR and UX teams revise and create new content (estimated delivery 2/1)
LR team will revise priority content identified during the user assessment with assistance from UX team. Specific changes are listed here: https://docs.google.com/spreadsheets/d/1lEjnMEIrNRkocqEKWSzo-YoUJ2NaDVgaS6v-EBlJdlU/edit?usp=sharing
Create 2-3 new version of information architecture (IA) for LR section
Draft 2-3 new IA arrangements using pages that were identified as Keep/Optimize during the content audit. This may include removing or consolidating pages, or making suggestions for new content or pages, such as the Tableau content.
Review 2-3 IA drafts with internal stakeholders.
Test versions of the website information architecture with user groups
Conduct a tree-test of current IA vs new versions of IA with a broader pool of IA users, including those we interviewed for the user assessment.
- This includes the heirarchical organization of pages, as well as navigational labels.
Review test results with with internal stakeholders. Determine if there is a clear winner among the new IAs, or if they need to be tweaked and then re-tested.
- Re-test second draft of IA(s) with user pool.
Finalized new information architecture. Deliverables include:
New sitemap for LR section
Revised navigation scheme/labeling
Wireframes/copy deck showing any new content (including: Tableau content; LR status chart page; etc.)
Publish recommended changes to the website
Send wireframes to Craig
Get staging version of website approved by Jackie & Ivy
Minimum 13 weeks.
4 weeks to recruit users for initial interviews; have meeting with Jackie, Rachael, Holly, Wendy, Adriana, Chan for identify intent for content sections; conduct interviews with users.
3 weeks for revising IA; internal reviews of revised IA
3 weeks for testing period (assuming it is a survey accessed via email or link on website, not a 1-on-1 user study); meantime Alana will work on identifying content to be updated
- 2 weeks to incorporate test and internal feedback and finalize information architecture